Since our founding in 2005, Willow Street has grown and evolved to meet the changing needs of our clients and their advisors. Last summer, we embarked on a rebranding journey with Jackson-based Creative Agency New Thought to ensure that our brand reflects this evolution. We are proud to share the end result of this undertaking with you today.

As we stepped back to reconsider our visual identity, we also took the opportunity to solidify our core values as a company, which remain steadfast since our founding:

• We believe that all families leave legacies for future generations through the passing down of shared experiences, wisdom, and gifts.
• Some families form trusts to help ensure that their legacy is preserved and shared with successive generations. At Willow Street, we work closely with families and their advisors to understand and implement trust structures so that successive generations may benefit from these gifts and lead lives of purpose.
• We strive to perform our duties at the highest professional standard, with the utmost integrity, and with a firm commitment to be there for our clients over multiple generations.

And speaking of growth, Willow Street is also pleased to announce the recent addition of two professionals to our team: Kea Molnar and Caedran Harvey. Please learn more about them here.