Barbara J. Hoeft TEP

Senior Managing Director, Client Experience

Barbara has 30 years of experience in the family office and trust and estate industry. In 2005, she founded Willow Street Financial Services, LLC, now Willow Street Group, LLC and Willow Street Trust Company of Wyoming, LLC.

As a senior managing director and head of Client Experience at Willow Street, Barbara is a thought leader for the Client Services team, participates in the overall management of the firm, oversees current and new client relationships, and serves as manager/officer of private family trust companies for several families.

Barbara is a member of the Society of Trust and Estate Practitioners, has the Trust & Estate Practitioner (TEP) designation, and speaks frequently on topics related to the trust and estate planning field. She earned her BA from the University of Virginia and is a member of the Jefferson Society. Fluent in French, she obtained a Diplôme in 19th Century Literature and French Economics from L’Université de Paris–Sorbonne and a Certificat from the Chambre de Commerce et d’Industrie de Paris.

Originally from New York, Barbara has lived in Wyoming since 1984 and is involved with numerous organizations. Currently, she represents the Trust and Professional Services sector on the Executive Council of ENDOW, Wyoming’s task force on economic diversity. She has previously served on the Board of the Community Foundation of Jackson Hole, and as Board President of the Teton County Library Foundation. Barbara is an active member of Gateway Church; she enjoys skiing, creating new recipes for family and friends, and spending time with her husband Chris and their two children, CJ and Charlotte.

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