Please join us in welcoming Willy Bemiss to the Willow Street team.

Willy serves as a primary point of contact for client families, working closely with clients and their advisors, including legal, tax/accounting, investment, and banking leads. He is responsible for trust administration, financial reporting and analysis, cash flow management, and special projects. Willy brings a strong foundation in client centricity and relationship building to his role.

Prior to joining Willow Street, Willy served as Head of Customer Success at Glui, an international advertising technology company specializing in bespoke digital checkout and lead generation solutions. In this role, he managed strategic client and partner relationships and developed multi-channel advertising campaigns with brands, agencies, and technology partners ranging from startups to Fortune 100 enterprises.

Originally from Richmond, Virginia, Willy earned a BS in Business and Enterprise Management from Wake Forest University. In his free time, he enjoys hunting, fishing, and skiing.

If you could teach a course on any subject, what would it be?

I would teach a food systems course exploring the history, politics, economics, and environmental impacts of food and farming in the US. Food plays such an integral role in our lives, yet our experience usually begins at the grocery store. This class would examine the systems that bring food to our tables—and why they are so important.

What’s the best piece of advice you’ve ever been given?

“It is not the beginning, but the continuing of the same, until it be thoroughly finished.” A mentor of mine often used this adage to emphasize the importance of perseverance and integrity. While starting something new is exciting, true fulfillment comes from seeing an undertaking through to completion.