Frances Conner Joins Willow Street

Please join us in welcoming Frances to the Willow Street team.

As a Client Services Associate, Frances plays an integral role in providing administrative and project-based support to the Client Services team. She oversees and implements an array of activities focused on providing a consistently exceptional experience to Willow Street client families.

Prior to joining Willow Street, Frances focused on project management and research at consulting firm Paustenbach and Associates; she also brings experience in content strategy and communications to Willow Street. Originally from Alabama, Frances earned her BA in English from Washington and Lee University.

In her free time, Frances loves to kayak, ski, bike, run, and climb in the mountains, travel, and work on sewing and photography projects. She volunteers with Coombs Outdoors as a swim instructor and writes for Plein Air, a blog that makes space for women to creatively express themselves in the outdoors.

What’s the best piece of advice you’ve ever received?

A mentor once gave me a card that said, “Once you know better, do better.” This phrase reminds me to approach life with a learning mindset and to integrate lessons I’ve learned into my life quickly, whether it’s a new skill in an outdoor sport, a small habit that brings me peace, or a deeper understanding of how best communicate with the people I love. Since the only constant in life is change, it’s freeing to believe that I’m always evolving, too.

If you could learn to do anything, what would it be?

I would love to learn how to surf. As a swimmer, water skier, and kayaker, I feel most at home, at peace, and fully present when I am in or on the water. Surfing encapsulates everything I enjoy about other water sports with the beautiful added elements of salt water and ocean creatures.